A wave of new models

The motorcycle world is changing radically and visitors to the Montreal and Quebec City Shows will be able to see and compare the many new models to those of previous years. The 2012 models boast new designs of internal combustion and electric power in both two- and three-wheel configurations.

More than ever a means of transportation

For us the motorcycle has generally been a leisure vehicle, but its potential for practical urban transportation can no longer be ignored. From 2005 to 2010, Quebec registrations for mopeds, the majority of them used in urban settings, increased by 31 per cent and they now make up one-fifth of all motorized two-wheelers.

Safety through technology

From the technical standpoint, electronics have evolved from management of the vehicle’s functioning to assistance for the rider. This approach, as already experienced in the automobile world, will lead to a marked improvement in rider safety. Manufacturers today provide motorcyclists with, among other features, anti-lock brakes, power brakes, active suspension, traction control, rider-controlled engine output according to the environment, programmable chips, tire pressure monitoring and on-board navigation systems.

Information seminars

All these changes lead to modifications in regulations covering classes of vehicles, operator permits and the highway safety code. Recognizing this new reality, the Montreal and Quebec City Motorcycle Shows will offer visitors a series of free seminars covering the latest developments in technology and legislation as well as their consequences.

Guaranteed investment

At a time when bringing a product or service to market can be maddeningly complex, the Montreal and Quebec City Motorcycle Shows are the simplest, surest means of reaching your customers.

A visitor’s full attention

Showgoers aren’t there by accident. Once a year, they decide to invest a few dollars and a half-day of their time to feed their motorcycling passion. They come to enjoy a unique and intense experience they can’t get from a TV screen, photos or words. At the Motorcycle Show, they can touch, see, listen, feel and learn. The whole vivid world of motorcycling is there on view under one roof, and it’s the one time a year they can become an integral part of this fascinating universe.

AT THE SHOW, THEY’RE YOURS, AT THE PERFECT MOMENT.

No other medium can bring you and your product as close to your potential customers in such a supportive environment. It’s no accident that for the past 30 years in Quebec, the Motorcycle Shows have marked the official launch of the riding season.

Quality of visitors

Over the last 23 years, the Montreal and Quebec City Motorcycle Shows have drawn more than a million visitors. Happy as we are with this success in a difficult market, we are even more proud of the calibre of enthusiast who visits the Shows. We take great care in our promotion, our advertising and in the choice of features to attract serious visitors with a genuine interest in motorcycling. Our surveys confirm that three-quarters of our showgoers are motorcycle owners. And while on average they are on their fourth machine, they are always looking for the motorcycle of their dreams.

Show guide

In order to better promote the Motorcycle Shows, we will distribute 10,000 copies of a show program at newsstands across Quebec. Starting in December 2011, this 68-page glossy program will offer content that inspires readers to attend the two Shows. This strategy ties in with a well planned publicity campaign on television, on radio and in the major daily newspapers in Montreal and Quebec City. 35,000 free copies of this program will be distributed to visitors at both Shows.

Web Sites

Each Show boasts its own interactive web site which serves to keep exhibitors, showgoers and the general public up to date on all the show activities. These sites also guide showgoers to exhibitors of specific interest to them.