A show with a single purpose
The Montreal Motorcycle Show serves only motorcycle enthusiasts. With its large scale and its presentation at the end of February, the Montreal Motorcycle Show is the event that literally raises the curtain on the next motorcycling season.

Motorcycling is a passion. And a passion has to be communicated. The love of motorcycling is rarely picked up purely by chance.

The Montreal Motorcycle Show
February 20, 21 and 22, 2009
Montreal Convention Centre

Opening hours
Friday, February 20: 12 PM to 10 PM
Saturday, February 21: 10 AM to 9 PM
Sunday, February 22: 10 AM to 5 PM

The admission price is $ 13.50 including taxes

Guaranteed investment
In a rapidly changing world you need to invest in a sure thing.

At a time when bringing a product or service to market can be maddeningly complex, the Montreal and Quebec City motorcycle shows are the simplest, surest means of reaching your customers.

Full attention
Showgoers aren’t there by accident. Once a year, they make a firm choice to invest a few dollars and a half-day of their time to feed their motorcycling passion. They come to enjoy a unique and intense experience that’s undiluted by TV screens, photos or words. At the motorcycle show, they can touch, see, listen, feel and learn while also confirming what they already know. The whole vivid world of motorcycling is there on view under one roof, and it’s the one time a year they can become an integral part of this fascinating universe.

At the show, they’re yours. They’re receptive and paying full attention.

No other medium can bring you and your product as close to your potential customers in such a supportive environment. It’s no accident that for the past 30 years in Quebec, the motorcycle shows have marked the official launch of the riding season.

Social responsibility
This year, Expomax joins with the Promocycle Foundation to present conferences in Montreal and Quebec City that will feature the most recent results from international studies of motorcycle safety. These conferences will take place during the days preceding the shows and will be open free of charge to all interested parties, including mass media, specialist press, industry, government and user groups.

For the eighth consecutive year the Montreal Motorcycle Show will host a blood donor clinic.

Quality of visitors
During the last two decades, the Montreal and Quebec City motorcycle shows have drawn more than a million visitors. Happy as we are with this success in a difficult market, we are even more proud of the calibre of enthusiast who visits the shows. We take great care in our promotion, our advertising and in the choice of features to attract serious visitors with a genuine interest in motorcycling. Our surveys confirm that three-quarters of our showgoers are motorcycle owners. And while on average they are on their fourth machine, they are always looking for the motorcycle of their dreams.

A motorcycle studio
This year, the presence of a television studio will provide the main attraction among the activities at our shows. Operating during 15 of the 28 show hours, the studio will present a turntable of varying motorcycle features. Exhibitors can use the opportunity to present new products, and different figures with a role in motorcycling can present their point of view on subjects of the day. We will also provide interactive broadcasts for visitors at the show.

Show guide
In order to better promote the motorcycle shows, we will distribute 10,000 copies of a show program at newsstands across Quebec. Starting in December 2008, this 68-page glossy program will offer content that inspires readers to attend the two shows. This strategy ties in with a well planned publicity campaign on television, on radio and in the major daily newspapers in Montreal and Quebec City.

VIP party
At 9 p.m. on Saturday, when the Montreal show closes to the public, we will host a VIP soirée. Officially this party will honour long-time key players in the world of motorcycling. Unofficially, it provides a unique opportunity for all guests to socialize without regard to job titles or the company they represent.