A show with a single purpose
The Montreal Motorcycle Show serves only motorcycle enthusiasts. With its large scale and its presentation at the end of February, the Montreal Motorcycle Show is the event that literally raises the curtain on the next motorcycling season.

Motorcycling is a passion. And a passion has to be communicated. The love of motorcycling is rarely picked up purely by chance.

Guaranteed investment
In a rapidly changing market, you need to invest in a sure thing.
At a time when bringing a product or service to market can be maddeningly complex, the Montreal and Quebec City motorcycle shows are the simplest, surest means of reaching your customers.

Full attention
Showgoers aren’t there by accident. Once a year, they make a firm choice to invest a few dollars and a half-day of their time to feed their motorcycling passion. They come to enjoy a unique and intense experience that’s undiluted by TV screens, photos or words. At the motorcycle show, they can touch, see, listen, feel and learn while also confirming what they already know. The whole vivid world of motorcycling is there on view under one roof, and it’s the one time a year they can become an integral part of this fascinating universe.

Visitors to a motorcycle show aren’t preoccupied surfing TV channels, nor are they browsing magazines or half-listening to a radio while doing something else. And they’re not spectating at races hoping to see their hero win on a bike that’s nothing like what they can buy.

At the show, they’re yours. They’re receptive and paying full attention.

No other medium can bring you and your product as close to your potential customers in such a supportive environment. It’s no accident that for the past 30 years in Quebec, the motorcycle shows have marked the official launch of the riding season.

A non-retail show
A motorcycle show doesn’t have to be a sales floor. Since its creation in 1982, the Quebec City Motorcycle and ATV Show has been a non-retail event. In 2008, the Montreal Motorcycle Show will adopt the same policy. Visitors will no longer be able to take delivery of products within the show. We have always believed that the role of a motorcycle show, within its duration of three days, is to sell the idea of motorcycling to as wide an audience as possible; the role of selling bikes, accessories and services belongs to you during the rest of the year.

Social responsibility
We believe that the motorcycle shows should also play a specific role in protecting and promoting the image of motorcycling to the public, as well as to media and civic authorities. Since 2001 we have carefully woven the theme of safety into the fabric of the shows. The shows’ theme this year arises from the key factor causing motorcycle collisions: the bike’s lack of visibility to other road users. Our slogan «See You There!» certainly is aimed at you, the potential exhibitor at the show, but more importantly at the riders and general public as a reminder of the slim silhouette of a motorcycle on the road. On a second level, we also want to remind riders of the effect of their behaviour on the image of motorcycling. In addition, the Montreal Motorcycle Show will also host its sixth annual blood donor clinic.

Quality of visitors
During the last two decades, the Montreal and Quebec City motorcycle shows have drawn more than a million visitors. Happy as we are with this success in a difficult market, we are even more proud of the calibre of enthusiast who visits the shows. We take great care in our promotion, our advertising and in the choice of features to attract serious visitors with a genuine interest in motorcycling. Our surveys confirm that three-quarters of our showgoers are motorcycle owners. And while on average they are on their fourth machine, they are always looking for the motorcycle of their dreams.

A motorcycle studio
This year, the presence of a television studio will provide the main attraction among the activities at our shows. Operating during 15 of the 28 show hours, the studio will present a turntable of varying motorcycle features. Exhibitors can use the opportunity to present new products, and different figures with a role in motorcycling can present their point of view on subjects of the day. We will also provide interactive broadcasts for visitors at the show.

Show guide
In order to better promote the motorcycle shows, we will distribute 10,000 copies of a show program at newsstands across Quebec. Starting in January 2008, this 68-page glossy program will be offered at a low price in order to guarantee the maximum readership. Containing no commercial advertising, it will offer content that inspires readers to attend the two shows. This strategy ties in with a well planned publicity campaign on television, on radio and in the major daily newspapers in Montreal and Quebec City.