Impact of the Montreal Show
The Montreal Motorcycle Show is the largest in Canada in terms of audited paid attendance and ranks among the major motorcycle shows in North America.

For prospective exhibitors, whether you are planning to launch a new product, service or concept or whether you simply want to increase market share, at no other point in the next cycle will your promotional efforts be more effective than right now. No other event or promotional tool will allow you to reach such a large number of motorcyclists, present or future.
Furthermore, the enthusiastic, even passionate nature of our clientele translates into solid economic benefits for our exhibitors.

In 2008, the Show will again play a vital role in launching the motorcycle season in Quebec.

From 1991 to 2006, show attendance has experienced steady growth with an average figure of 47,570 paying visitors in the last three years (52,458 visitors in 2004, 50,368 visitors in 2005, 39,884 visitors in 2006) and 38,154 visitors in 2007. If we add the attendees from 2003 (40,847 visitors) and from 2002 (41,151 visitors), we get an average of 44,942 visitors per Show on a five year period.

In all perspective, a solid performance that maintains itself year after year and plays a first rate role in your marketing and sale strategies.
In short, by its key positioning in the seasonal cycle and the very nature of its clientele, the show provides a strong stimulus to the Quebec market, season after season.

Following the trend of the last six years, the Montreal Motorcycle Show will occupy the full surface of a huge single hall with an area of more than 200,000 square feet. Displays will feature new models of motorcycles, ATV’S, scooters, custom and vintage motorcycles as well as the full spectrum of specialized clothing and accessories.

In memory of a young motorcycle journalist whom died of complications related to leukemia (Yves-Martin Proulx/Cycle Canada and Moto Journal), a Blood Donor Clinic has been held for the last six years. This is done in collaboration with Héma-Quebec and with strong support from family and friends.

For 2008, the Montreal Motorcycle Show and the Blood Donor Clinic will be held at the Montreal Convention Centre on February 22, 23 and 24.

Visitor profile in Montreal
Our most recent survey shows that three out of four show visitors are motorcycle owners. A proportion of 62 per cent of show visitors, whom are 77 per cent male, are between the ages of 31 and 50. Our visitors have been riders for 15 years or more. They are also homeowners, own cars or vans, are great travelers, buyers of financial services, holders of insurance policies and consumers of electronic products.

Publicity campaign: An intense and focused promotion
The promotional campaign for the Montreal Motorcycle Show has a budget equivalent to a direct expense of about $ 4.50 per visitor. This does not include indirect promotions. It includes posters, television and radio spots as well as printed ads in daily newspapers and specialized publications with certified circulation as well as in the Montreal Metro subway.

The admission price is $ 12 including taxes.

The show hall
Located in the centre of downtown, the Montreal Convention Centre is well situated.

For parking, visitors can count on 1,550 inside spaces connected to the site and 5,000 outside spaces nearby. In addition, there is direct access to the Metro.

The main entrance to the Montreal Convention Centre is located at Place Jean-Paul Riopelle.